Insights

Market Position Australia-based sporting goods manufacturer and distributor serving retail, specialty, and wholesale channels with in-house supply chain and multi-brand distribution, indicating opportunities to expand brand portfolio and multi-channel partnerships.

Retail Footprint Owns and operates multiple retail brands (Sportsmart, SPT Football, Run Zone) with existing direct-to-consumer capabilities, presenting upsell potential through exclusive product launches, promotions, and cross-brand bundles.

Brand Portfolio Represents Mitre Sports, Nomis Football, Linebreak, Olympic Fitness and more in AUS/NZ, signaling avenues to introduce additional performance footwear, training equipment, and football specialty lines to feeders and partners.

Tech & Data Tech stack includes AWS, MySQL, GTM, and analytics-ready tools, enabling data-driven marketing and demand forecasting for targeted campaigns, loyalty programs, and optimized inventory management.

Growth Signals Small-to-mid-sized organization with multiple distribution channels and a demonstrated wholesale/Retail hybrid model, suggesting scalable opportunities in supply agreements, exclusive SKUs, and expanded regional coverage.

Sport Group Tech Stack

Sport Group uses 8 technology products and services including Gravatar, Open Graph, React, and more. Explore Sport Group's tech stack below.

  • Gravatar
    Audio, Video, Graphics
  • Open Graph
    Content Management System
  • React
    Javascript Frameworks
  • JSON-LD
    Javascript Frameworks
  • American Express
    Payment Processing
  • PHP
    Programming Languages
  • Google Tag Manager
    Tag Management
  • X-Content-Type-Options
    Web & Portal Technology

Sport Group's Email Address Formats

Sport Group uses at least 1 format(s):
Sport Group Email FormatsExamplePercentage
First.Last@sportsmart.com.auJohn.Doe@sportsmart.com.au
97%
FirstL@sportsmart.com.auJohnD@sportsmart.com.au
3%

Frequently Asked Questions

What is Sport Group's phone number?

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You can contact Sport Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Sport Group's official website and social media links?

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Sport Group's official website is sportsmart.com.au and has social profiles on LinkedIn.

How much revenue does Sport Group generate?

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As of August 2026, Sport Group's annual revenue is estimated to be $1M - $10M.

What is Sport Group's SIC code NAICS code?

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Sport Group's SIC code is 5091 - Sporting and Recreational Goods and Supplies NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Sport Group have currently?

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As of August 2026, Sport Group has approximately 33 employees across 2 continents, including OceaniaAsia. Key team members include Head Of Marketing & Content: J. V.Owner/Managing Director: G. W.Group General Manager: A. A.. Explore Sport Group's employee directory with LeadIQ.

What industry does Sport Group belong to?

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Sport Group operates in the Sporting Goods Manufacturing industry.

What technology does Sport Group use?

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Sport Group's tech stack includes GravatarOpen GraphReactJSON-LDAmerican ExpressPHPGoogle Tag ManagerX-Content-Type-Options.

What is Sport Group's email format?

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Sport Group's email format typically follows the pattern of First.Last@sportsmart.com.au. Find more Sport Group email formats with LeadIQ.

When was Sport Group founded?

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Sport Group was founded in 1969.
Sport Group logo

Sport Group

Sporting Goods ManufacturingAustralia11-50 Employees

Sport Group is an Australian sporting goods business that operates across retail, specialty, and wholesale channels, serving the Australian market through wholesale, ecommerce, and direct retail activities. With full supply chain capabilities and distribution, it represents a portfolio of brands in the AUSNZ region, including Mitre Sports, Nomis Football, Linebreak, and Olympic Fitness, while also owning and operating retail brands such as Sportsmart, SPT Football, and Run Zone. The company targets retailers and consumers seeking broad access to sporting goods through multiple distribution levels. Based in Australia and employing a team within the mid-market size range, Sport Group positions itself within the sporting goods manufacturing and distribution industry by combining brand representation with direct retail and wholesale operations. A recent development noted in available information is the integration of Gart Sports with Sportsmart in the late 1990s, reflecting historical consolidation within the sector.

Section iconCompany Overview

Phone number
SIC Code
5091 - Sporting and Recreational Goods and Supplies
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
1969
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Sport Group's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    Sport Group's revenue is estimated to be in the range of $1M - $10M

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