Insights

Strategic Partnerships The Alliance actively partners with other organizations (e.g., Activity Alliance) and engages with government, policy makers, and the media, indicating opportunities to position sales offerings as trusted sector collaboration or support services that enhance inclusion, accessibility, and policy impact.

AI & Analytics Recent collaboration with Halfspace as an official AI partner signals openness to data analytics and machine learning solutions to improve decision making, member insights, and program evaluation—areas where advanced BI dashboards and AI-driven tools could drive value.

Leadership & Growth New CEO appointment suggests an evolving strategic direction and potential emphasis on modernization, member engagement, and scalable programs, creating an opening for leadership-focused advisory, change management, and technology-enabled transformation services.

Digital & Tools Tech stack includes iCIMS, Microsoft Power Platform, Power BI, Salesforce, and WordPress, indicating comfort with cloud-based productivity, CRM, and analytics; there is potential to upsell integrated solutions, process automation, and customized dashboards tailored to their member ecosystem.

Funding & Scale Revenue in the $1M–$10M range and a staffing band of 51–200 imply a mid-market organization with budget for program partnerships, platform licenses, and professional services aimed at scaling grassroots initiatives, events, and inclusivity programs.

Similar companies to Sport and Recreation Alliance

Sport and Recreation Alliance Tech Stack

Sport and Recreation Alliance uses 8 technology products and services including iCIMS, Microsoft Power Platform, Power BI, and more. Explore Sport and Recreation Alliance's tech stack below.

Media & News

Sport and Recreation Alliance's Email Address Formats

Sport and Recreation Alliance uses at least 2 email formats:
Sport and Recreation Alliance Email FormatsExamplePercentage
FLast@sportandrecreation.org.ukJDoe@sportandrecreation.org.uk
61%
First.Last@sportandrecreation.org.ukJohn.Doe@sportandrecreation.org.uk
39%

Frequently Asked Questions

What is Sport and Recreation Alliance's official website and social media links?

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Sport and Recreation Alliance's official website is sportandrecreation.org.uk and has social profiles on LinkedIn.

How much revenue does Sport and Recreation Alliance generate?

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As of August 2026, Sport and Recreation Alliance's annual revenue is estimated to be $1M - $10M.

What is Sport and Recreation Alliance's NAICS code?

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Sport and Recreation Alliance's NAICS code is 7112 - Spectator Sports.

How many employees does Sport and Recreation Alliance have currently?

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As of August 2026, Sport and Recreation Alliance has approximately 52 employees across 2 continents, including Europe and North America. Key team members include Chief Executive Officer: L. J. W., Chief Executive Officer: T. L. and Head Of Research And Development: R. B. Explore Sport and Recreation Alliance's employee directory with LeadIQ.

What industry does Sport and Recreation Alliance belong to?

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Sport and Recreation Alliance operates in the Spectator Sports industry.

What technology does Sport and Recreation Alliance use?

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Sport and Recreation Alliance's tech stack includes iCIMS, Microsoft Power Platform, Power BI, WordPress, Salesforce, Hootsuite, Trello and Atlassian Confluence.

What is Sport and Recreation Alliance's email format?

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Sport and Recreation Alliance's email format typically follows the pattern of FLast@sportandrecreation.org.uk. Find more Sport and Recreation Alliance email formats with LeadIQ.

When was Sport and Recreation Alliance founded?

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Sport and Recreation Alliance was founded in 1935.
Sport and Recreation Alliance logo

Sport and Recreation Alliance

Spectator SportsEngland, United Kingdom51-200 Employees

The Sport and Recreation Alliance is a UK-based body representing the spectator sports sector. It provides advice, support, and guidance to its members and the wider field, aiming to maximize opportunities and address challenges facing grassroots sport and recreation. By engaging with government, policymakers, and the media, it acts as the sector’s voice to help grassroots sport and recreation grow and thrive, while highlighting the social value of an active nation for participants, volunteers, staff, and spectators.

With a history dating back to the mid-1930s, the Alliance celebrated its 90th anniversary in 2025. In March 2026, Justine Baynes joined as chief executive, marking a leadership update. The organization is based in London, United Kingdom, and operates within the spectator sports space as a mid-sized body serving its members across the sport and recreation landscape.

Section iconCompany Overview

NAICS Code
7112 - Spectator Sports
Founded
1935
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Sport and Recreation Alliance's revenue is estimated to be in the range of $1M - $10M

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