Family Friendly Reach Target group bookings and multi-property packages leveraging Split Rock Resort's family-friendly attractions such as the waterpark, cinema, bowling, and arcade to upsell seasonal and holiday retreat experiences.

Seasonal Attraction Capitalize on four-season destination status by offering targeted promotions for ski season, lake activities, and summer retreats, paired with on-site lodging options to boost average booking value and occupancy.

Tech Enablement Leverage existing tech stack (AWS, CloudFront, Cloudflare, Google Workspace, Mailchimp) to run data-backed marketing campaigns, retargeting, and loyalty programs that nurture repeat visits and drive direct bookings.

Risk & Recovery Position crisis-ready services and proactive reputation management partnerships in response to past consumer rights and threat-related incidents, offering risk mitigation, security consulting, and enhanced guest assurance for sales conversations.

Mid-Market Opportunity Given revenue scale and peer benchmarks, present bundled sales proposals around large group events, weddings, corporate retreats, and venue expansions to increase per-event spend and cross-sell food, beverage, and entertainment offerings.