AI-Driven Personalization Growth Splio’s shift to an AI-first CRM model with over 30% of its revenue from AI signals a strong focus on delivering highly personalized customer interactions. This presents opportunities to cross-sell advanced AI-driven marketing solutions to brands seeking sophisticated segmentation and targeting capabilities.

Expanding Client Base With a client portfolio including major brands like Air France, Samsung, and Orange across retail, telecom, and travel sectors, there is significant potential to tap into similar verticals and expand the adoption of Splio’s scalable AI-powered CRM solutions among enterprise-level companies.

Data Ownership & Insights The launch of Splio CDP indicates a strategic emphasis on helping brands own and exploit their customer data more effectively. This offers a sales opportunity to promote data-driven marketing enhancements and solutions that improve customer lifetime value and campaign ROI.

Recent Product Innovations Recent releases like Ask My CRM, an intelligent copilot, demonstrate Splio’s commitment to innovating in conversational and predictive AI. This positions the company to sell advanced automation and AI assistant integrations as essential tools for modern customer engagement strategies.

Regional Growth Focus Splio’s operations in Europe and MEA, combined with its recent product launches, indicate a growth focus in these regions. Business development efforts can target regional enterprises in these markets looking to adopt cutting-edge CRM technology with a local support presence.