Strategic partnerships Opportunity to upsell and co-market with Wyng leveraging user-generated content programs to amplify Spellbinders products while driving enhanced customer engagement and social proof.

Product expansion With over 3000 products and ongoing tool innovations like Glimmer and BetterPress, target cross-sell and bundle offers to existing customers and new mail-order buyers, including education on advanced techniques.

Channel optimization Leverage Shopify and related tech stack to optimize online merchandising, upsell prompts, and targeted campaigns; explore sponsored content and influencer collaborations within the crafting community.

Event-driven sales Capitalize on past and upcoming events such as Weekender Craft Kit & Virtual Retreats by offering limited-time bundles, exclusive dies, or early access to new releases for attendees.

Global education Position Spellbinders as a teaching resource by offering workshops or tutorials tied to new products, encouraging bulk purchases by schools, clubs, and craft instructors seeking versatile tools.