Strategic Partnerships Leverage Speedway Motorsports’ multi-track footprint and recent sponsorships to propose cross-promotional packages with hotels, tourism boards, and e-commerce partners (e.g., official lodging, co-branded merchandise) targeting NASCAR and motorsports enthusiasts.

Sponsorship Expansion With leadership changes and growth in venues, present tiered sponsorship opportunities across the 11 tracks, including digital media, on-site branding, and experiential activations to attract regional and national brands seeking motorsports reach.

Merchandising Synergy Capitalize on SMI Properties and U.S. Legend Cars channels to propose bundled merchandising programs for sponsors and teams, including co-branded apparel, collectibles, and track-side pop-up shops at race weekends.

Digital Engagement Target potential clients in the technology and consumer goods sectors by offering data-driven sponsorship packages backed by CRM and analytics from Salesforce and New Relic, plus enhanced content production via Adobe Creative Cloud and Vimeo.

Experience Tourism Promote partnerships with hospitality, travel, and experiential platforms around the Tracks to Table-type events and IMSA/Street Fest activities to drive off-season engagement and drive incremental посетители and revenue through experiential marketing.