Insights

AI Coaching Expansion Sparrow has a strong foothold in AI-driven personal coaching starting with golf and is expanding across multiple sports and activities. This presents cross-sell opportunities to customers who engage with Sparrow Golf and may be receptive to additional coaching modules or premium features in other sports.

Performance Analytics Depth With real-time motion analysis and performance comparisons against millions of data points from top athletes, Sparrow can upsell advanced analytics tiers, enterprise coaching solutions, or white-labeled analytics for clubs, schools, or corporate wellness programs.

App Ecosystem Existing presence on the App Store and a scalable platform for voice and gesture interactions positions Sparrow for partnerships with hardware makers, fitness equipment brands, or sports academies seeking integrated coaching experiences.

Growth Potential Current revenue range and modest funding indicate a growth-focused organization open to partnerships, sponsorships, and channel partnerships with sports brands, training facilities, or fitness networks to expand user acquisition.

Technical & Marketing Stack Use of tools like AdRoll, Braze, Tableau, and Piwik PRO Core signals readiness for data-driven marketing, lifecycle campaigns, and analytics collaborations; potential upsell to joint go-to-market efforts or co-branded campaigns with Sparrow.

Similar companies to Sparrow

Sparrow Tech Stack

Sparrow uses 8 technology products and services including AdRoll, Tableau, Wix, and more. Explore Sparrow's tech stack below.

Sparrow's Email Address Formats

Sparrow uses at least 3 email formats:
Sparrow Email FormatsExamplePercentage
First@sparrowup.comJohn@sparrowup.com
86%
FirstL@sparrowup.comJohnD@sparrowup.com
10%
FirLast@sparrowup.comJohDoe@sparrowup.com
4%

Frequently Asked Questions

What is Sparrow's stock symbol?

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Sparrow is a publicly traded company; the company's stock symbol is SHK-P.V.

What is Sparrow's official website and social media links?

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Sparrow's official website is sparrowup.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Sparrow generate?

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As of October 2026, Sparrow's annual revenue is estimated to be $10M - $25M.

What is Sparrow's NAICS code?

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Sparrow's NAICS code is 5112 - Software Publishers.

How many employees does Sparrow have currently?

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As of October 2026, Sparrow has approximately 64 employees across 4 continents, including North America, Asia and Africa. Key team members include Team Leader: A. P. and Angel Investor: J. M. Explore Sparrow's employee directory with LeadIQ.

What industry does Sparrow belong to?

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Sparrow operates in the Software Development industry.

What technology does Sparrow use?

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Sparrow's tech stack includes AdRoll, Tableau, Wix, Figma, Google Workspace, Sentry, Braze and Piwik PRO Core.

What is Sparrow's email format?

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Sparrow's email format typically follows the pattern of First@sparrowup.com. Find more Sparrow email formats with LeadIQ.

How much funding has Sparrow raised to date?

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As of October 2026, Sparrow has raised $7.6M in funding. The last funding round occurred on Jan 01, 2023 for $10K.

When was Sparrow founded?

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Sparrow was founded in 2018.
Sparrow logo

Sparrow

Software DevelopmentNew York, United States51-200 Employees

Sparrow is a software development company headquartered in New York, New York, at 64 Beaver Street #203. The company develops AI-driven motion analysis and coaching solutions, beginning with golf, using generative AI to provide real-time, personalized swing analysis benchmarked against data from millions of top athletes. Sparrow Golf, the golf-focused app, is available on the App Store and has reportedly helped over 250,000 golfers improve their game. The organization is expanding its AI coaching capabilities to offer tailored guidance across various sports and activities. The company reports revenue in the range of $10 million to $25 million and funding of $10 thousand.

Section iconCompany Overview

Stock Symbol
SHK-P.V
NAICS Code
5112 - Software Publishers
Founded
2018
Employees
51-200

Section iconFunding & Financials

  • $7.6M

    Sparrow has raised a total of $7.6M of funding over 5 rounds. Their latest funding round was raised on Jan 01, 2023 in the amount of $10K as an Angel.

  • $10M - $25M

    Sparrow's revenue is estimated to be in the range of $10M - $25M

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