Insights

Acquired by Freeman Sparks is the post-acquisition integration of Impact Point Group into Sparks, a Freeman company, indicating a path to larger enterprise collaboration and potential cross-sell opportunities with Freeman’s client base.

Boutique Strategy Operates as a small boutique agency focused on event strategy, offering targeted consulting services that can complement larger event programs for marketers seeking specialized, high-touch guidance.

Industry Fit Active in events services with a track record of aligning design, engagement, measurement, and team evolution, suggesting opportunities selling analytics, attendee insights, and program optimization solutions.

Limited Scale Current headcount under 10 and revenue under $1M point to potential for scalable tech-enabled offerings, training, or managed services to expand capacity and margin as they grow.

Leadership Growth Recent hire of an Event Strategy Director signals ongoing investment in strategic capabilities, presenting an opening for senior-level partnerships, co-created programs, and premium consulting engagements.

Similar companies to Sparks (FKA Impact Point Group)

Sparks (FKA Impact Point Group) Tech Stack

Sparks (FKA Impact Point Group) uses 8 technology products and services including HubSpot Analytics, Linkedin Sign-in, Google Cloud, and more. Explore Sparks (FKA Impact Point Group)'s tech stack below.

HubSpot Analytics
Analytics
Linkedin Sign-in
Identity Verification
Google Cloud
Infrastructure As A Service
Polyfill
Javascript Libraries
HubSpot
Marketing Automation
LinkedIn
Online Community Software
reCAPTCHA
Security
Google Tag Manager
Tag Management

Media & News

Impact Point Group hires Allyson Shepherd as Event Strategy Director.
Impact Point Group is pleased to welcome Event Strategy Director, Allyson Shepherd, to its growing team.
Oct 27, 2021 | blog.impactpointgroup.com

Sparks (FKA Impact Point Group)'s Email Address Formats

Sparks (FKA Impact Point Group) uses at least 2 format(s):

Sparks (FKA Impact Point Group) Email Formats	Example	Percentage
First@impactpointgroup.com	John@impactpointgroup.com	90%
First.Last@impactpointgroup.com	John.Doe@impactpointgroup.com	10%
First@impactpointmarketing.com	John@impactpointmarketing.com	60%
First.Last@impactpointmarketing.com	John.Doe@impactpointmarketing.com	40%

Frequently Asked Questions

What is Sparks (FKA Impact Point Group)'s phone number?

You can contact Sparks (FKA Impact Point Group)'s main corporate office by phone at

+1-303-250-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Sparks (FKA Impact Point Group)'s official website and social media links?

Sparks (FKA Impact Point Group)'s official website is impactpointgroup.com and has social profiles on LinkedIn.

How much revenue does Sparks (FKA Impact Point Group) generate?

As of August 2026, Sparks (FKA Impact Point Group)'s annual revenue is estimated to be <$1M.

What is Sparks (FKA Impact Point Group)'s NAICS code?

Sparks (FKA Impact Point Group)'s NAICS code is 56192 - Convention and Trade Show Organizers.

How many employees does Sparks (FKA Impact Point Group) have currently?

As of August 2026, Sparks (FKA Impact Point Group) has approximately 2 employees across 1 continents, including North America. Key team members include Marketing And Project Coordinator: K. B.. Explore Sparks (FKA Impact Point Group)'s employee directory with LeadIQ.

What industry does Sparks (FKA Impact Point Group) belong to?

Sparks (FKA Impact Point Group) operates in the Events Services industry.

What technology does Sparks (FKA Impact Point Group) use?

Sparks (FKA Impact Point Group)'s tech stack includes HubSpot AnalyticsLinkedin Sign-inGoogle CloudPolyfillHubSpotLinkedInreCAPTCHAGoogle Tag Manager.

What is Sparks (FKA Impact Point Group)'s email format?

Sparks (FKA Impact Point Group)'s email format typically follows the pattern of First@impactpointgroup.com. Find more Sparks (FKA Impact Point Group) email formats with LeadIQ.

When was Sparks (FKA Impact Point Group) founded?

Sparks (FKA Impact Point Group) was founded in 2007.

Sparks (FKA Impact Point Group)

Q: How many employees does Sparks (FKA Impact Point Group) have currently?

Sparks (FKA Impact Point Group) has approximately 2 employees.

Q: What industry does Sparks (FKA Impact Point Group) belong to?

Sparks (FKA Impact Point Group) operates in the Events Services industry.

Q: What technology does Sparks (FKA Impact Point Group) use?

Sparks (FKA Impact Point Group)'s tech stack includes Zepto, HubSpot Analytics, Linkedin Insight Tag, Wix, Google Fonts API.

Q: When was Sparks (FKA Impact Point Group) founded?

Sparks (FKA Impact Point Group) was founded in 2007.

Q: What is Sparks (FKA Impact Point Group)'s NAICS code?

Sparks (FKA Impact Point Group)'s NAICS code is 56192 (Convention and Trade Show Organizers).

Events ServicesColorado, United States2-10 Employees

Sparks, formerly Impact Point Group, operates in the events services sector from Denver, Colorado. The firm offers event strategy consulting aimed at marketing leaders and event professionals, helping them align objectives, design experiences, engage audiences, measure outcomes, and evolve their events and teams. Impact Point Group operated for more than 15 years before being acquired by Freeman and integrated into Sparks, A Freeman Company.

Operating within the Freeman network, Sparks positions itself as a specialized strategy partner in the events ecosystem. A concrete development in October 2021 was Allyson Shepherd's appointment as Event Strategy Director, reflecting continued growth of the practice. The company maintains a small team in Denver focused on guiding clients through strategic event programs.