Spark Cooperative

HospitalityFlorida, United States11-50 Employees

Spark Cooperative operates at the intersection of hospitality software and experience design, working to improve guest experiences and business outcomes for brands. Its core offerings are Spark Labs | GO by Spark, a platform that unifies guest communications, experience discovery, and engagement across channels, and Spark Experience Design, a consultancy that creates end-to-end guest and member journeys and signature moments. GO helps brands guide guests earlier, simplify decision-making, and knit fragmented interactions into a cohesive experience, with the aim of increasing participation, monetization, and loyalty. The services can be used independently or together, and today the company serves more than 20 global brands across over 100 resorts and ships.

Based in Miami, Florida, Spark Cooperative was founded in 2015 and operates as a small to mid-sized firm with a global team that often works on-site with partners to bring experiences to life. In 2026 the company expanded its GO by Spark platform with GO Reserve, a set of features designed to enable ancillary revenue by making amenities and experiences bookable before arrival and during stays.

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