Sustainability Opportunity Growing demand for energy-efficient ventilation and IAQ solutions makes S&P USA a strong supplier of TRC energy recovery ventilators and rooftop models for new construction and retrofit projects across North America. Target green building programs (LEED, WELL) and multi-family, commercial, and industrial facilities seeking cleaner indoor air, with emphasis on savings from ERV technology.

Sales Leadership The appointment of a National Director of Sales signals a dedicated push to expand market coverage. Build strategic account plans targeting national contractors, engineering firms, and distributors, and establish scalable sales partnerships to accelerate win rates.

Product Portfolio Expanded product lineup including rooftop ERVs and the reFresh family creates cross-selling opportunities across residential, commercial, and industrial segments. Prioritize upsell from legacy systems to energy-efficient solutions and bundle offerings with service and maintenance from Soler & Palau.

Channel Advantage Leverage the Soler & Palau brand and global product ecosystem to win bids with developers, facilities managers, and large-scale installers. The North America focus combined with a strong parent brand can shorten sales cycles and improve competitive positioning.

Data Driven Selling Digital tools such as HubSpot Analytics and CRM enable targeted marketing and sales plays for ERVs and rooftop models. Develop asset-rich campaigns, ROI calculators, case studies, and engineering-friendly content to speed procurement decisions and support channel partners.