Local showroom Target local customers in Chattanooga with in-person consultations and showroom visits to showcase outdoor kitchens, fire pits, fireplaces, wood stoves, and gas logs, leveraging the physical store advantage.

Seasonal events Promote year-round engagement by highlighting seasonal outdoor living setups for spring, summer, fall, and winter gatherings, encouraging feature installs or upgrades during off-peak periods.

Cross sell Leverage adjacent product lines such as outdoor kitchens plus fire features to upsell bundles (e.g., fireplace with gas logs plus outdoor kitchen components) to drive higher average order value.

Local partnerships Forge partnerships with nearby home builders, landscapers, and real estate agents to capture referrals for new homes or remodel projects that include outdoor living spaces.

Digital discovery Capitalize on existing tech stack and analytics to optimize digital presence; run targeted ads and content highlighting safety, year-round use, and energy efficiency to attract online shoppers and showroom traffic.