Large multi-site Southern Auto Group operates 18 core dealerships across multiple locations in Chesapeake, Newport News, Norfolk, and Virginia Beach, presenting substantial cross-location sales opportunities and potential for centralized promotions, service packages, and fleet partnerships.

Broad brand portfolio With 16 new car brands spanning mainstream, luxury, and trucks (Chrysler, Jeep, Dodge, Ram, FIAT, Alfa Romeo, Chevrolet, Ford, Buick, GMC, Kia, Volkswagen, Nissan, Hyundai, Acura), there are diverse upsell and cross-sell possibilities, including certified pre-owned programs and brand-specific promotions.

Loyalty program The longstanding Southern Hospitality Buyers Program and Lifetime Oil Changes, Lifetime VA State Inspections, and Lifetime Service and Parts Guarantee create a strong loyalty foundation, enabling targeted retention campaigns, service renewals, and upsell of maintenance plans.

Growth and scale With over 900 employees and multiple service centers including two state-of-the-art Collision Centers, there are opportunities to sell enterprise-level solutions, fleet services, parts and service contracts, and cross-location marketing initiatives to drive after-sales revenue.

Digital and analytics A tech stack featuring Microsoft Advertising, The Trade Desk, Hotjar, CDK Global, New Relic, Algolia, Tealium and more indicates readiness for data-driven marketing, personalized campaigns, and performance measurement to optimize lead generation, website conversions, and customer experience initiatives.