Strategic Partnerships The South Valley Chamber has active partnerships with multiple city governments (Sandy, Draper, Riverton, South Jordan, Cottonwood Heights, Bluffdale, and Herriman) to deliver their Business Institute programs. This presents an opportunity to upsell expanded training offerings, sponsorships, and co-branded events to adjacent municipalities and other regional chambers seeking similar collaboration.

SMB Focus Customer base consists of small to medium-sized businesses across Wasatch Front, which aligns with scalable, affordable training, events, and membership packages. Sales opportunities exist for tiered education programs, digital delivery, and industry-specific cohorts tailored to growing firms seeking network access and practical business development.

Low Revenue Target Current revenue is under $1M with 11-50 employees, indicating a lean operation likely open to affordable, high-ROI services such as memberships, sponsored events, and modular training add-ons that can be deployed quickly with measurable impact.

Event-Driven Upsell Recent activity around awards luncheons and business impact events suggests a willingness to engage in high-visibility programs. There is potential to expand sponsorship, premium event access, and lead-generation services for local businesses seeking branding and community recognition.

Technology Stack Fit Working with iCIMS, WordPress, Shopify, Google Workspace, Microsoft 365, Azure, Box, and Piwik PRO Core indicates a tech-enabled operations base. Opportunities exist to propose CRM/marketing automation, memberPortal enhancements, data analytics for program impact, and scalable digital marketing services to improve outreach and retention.