Expanding Product Line South Caernarfon Creameries recently launched the Dragon Handcrafted Range, featuring new flavors and packaging, and secured shelf space in major retailers like Tesco, Asda, and Morrisons. This presents opportunities to promote complementary dairy products and specialty cheese items to retail chains and consumers seeking premium Welsh dairy.

Award-Winning Credibility Winning the Food Producer of the Year award at the 2023 Wales Food and Drink Awards enhances the company's credibility and attractiveness to retailers and buyers focused on local, award-winning products. This recognition can facilitate sales negotiations and partnerships with premium outlets and gourmet food stores.

Growing Online Presence The launch of the updated Dragon website and rising online sales indicate a strong consumer preference for direct-to-consumer channels. There is a significant opportunity to expand e-commerce strategies, develop new digital marketing campaigns, and introduce subscription or gift box services to increase revenue streams.

Strategic Partnerships Partnerships with organizations like Parc y Scarlets and Madryn Foods showcase the company's ability to align with local sports and food brands, broadening exposure. Engaging in co-promotions, sponsorships, or limited-edition products through these channels can drive increased brand awareness and sales.

Sustainability and Industry Engagement Collaboration with the Royal Association of British Dairy Farmers on greenhouse gas emissions demonstrates a commitment to sustainability and industry leadership. Promoting eco-friendly practices and transparent environmental initiatives can attract conscious consumers and environmentally focused retail partners.