South African Tourism Email Format
Travel ArrangementsGauteng, South Africa201-500 Employees
South African Tourism acts as the official national tourism marketing body for South Africa, promoting the country's diverse natural, wildlife, cultural and outdoor offerings as well as conference facilities. Based in Johannesburg, Gauteng, the organization employs hundreds of staff and aims to position the country as the world's preferred tourist destination to maximize tourism's economic impact. Its work targets international travelers and tourism partners by presenting South Africa's experiences and supporting sector development, and it has recently expanded its international reach by launching official accounts on major Chinese social media platforms to engage Chinese travelers. It collaborates with the Department of Tourism and the Tourism Grading Council to raise quality standards, including recognizing Gauteng establishments that completed the Basic Quality Verification Programme.