Community Channel Leverage the network of 200+ independently owned locations across Canada and the U.S. including Quebec under La Source du sport to roll out coordinated promotions, product bundles, and localized marketing campaigns that drive cross-store consumer awareness and accelerate adoption of new gear lines.

Expansion Partnerships Target collaboration opportunities with new store openings and renovations highlighted by recent Northland Mall expansions to offer exclusive launch events, in-store demonstrations, and pro shop partnerships that increase traffic and capture upsell opportunities at point of sale.

Tech Enablement Utilize the current tech stack (Shopify, iCIMS, Mailchimp, Google Pay, Azure, Piwik PRO) to deliver personalized shopping experiences, automate customer follow-ups for gear recommendations, and run data-driven campaigns that boost repeat purchases and loyalty.

Brand Partnerships Capitalize on authentic brand collaborations such as Reebok UK & Ireland distribution and KidSport Canada sponsorships to create co-branded promotions, athlete-led clinics, and community programs that attract families and youth athletes seeking trusted, bundled equipment solutions.

Commercial Growth Position Source for Sports as a preferred procurement partner for teams, schools, and leagues by offering group discounts, bulk orders, maintenance services (e.g., sharpening, gear fitting), and subscription-style replenishment programs to boost B2B sales beyond consumer retail.