Insights

Growing Plant-Based Market Soulara operates within Australia’s expanding plant-based food sector, highlighting increasing consumer demand for healthy, sustainable, and convenient meal options. This trend presents an opportunity to expand product offerings or partner with complementary brands targeting health-conscious and environmentally aware consumers.

Strong Customer Reach Delivering over 4 million meals across more than 6000 postcodes demonstrates a significant distribution network and loyal customer base. Leveraging this reach through targeted marketing or upselling complementary services like beverages and snacks can boost revenue potential.

Acquisition Potential Recent acquisition by V2 Food Company indicates strategic interest in scaling plant-based brands. There is potential for collaboration, joint promotions, or B2B opportunities to access broader markets and leverage shared sustainability commitments.

Technological Engagement Soulara’s use of digital tools like social media platforms, Google Maps, and advanced analytics suggests strong online engagement. Developing integrated digital campaigns or data-driven marketing strategies could enhance customer acquisition and retention efforts.

Niche Premium Positioning Focusing on chef-crafted, nutritionist-designed meals with a emphasis on trust, seasonality, and sustainability aligns Soulara with premium health-conscious consumers. Opportunities exist to upsell premium subscription plans or expand into health-focused corporate wellness programs.

Similar companies to Soulara

Soulara Tech Stack

Soulara uses 8 technology products and services including Microsoft Clarity, iCIMS, Element UI, and more. Explore Soulara's tech stack below.

  • Microsoft Clarity
    Analytics
  • iCIMS
    Applicant Tracking Systems
  • Element UI
    Javascript Frameworks
  • HubSpot
    Marketing Automation
  • Klaviyo
    Marketing Automation
  • PHP
    Programming Languages
  • Froala Editor
    Rich Text Editors
  • Nginx
    Web Servers

Soulara's Email Address Formats

Soulara uses at least 1 format(s):
Soulara Email FormatsExamplePercentage
First@soulara.com.auJohn@soulara.com.au
100%

Frequently Asked Questions

Where is Soulara's headquarters located?

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Soulara's main headquarters is located at 342 Elizabeth Street Surry Hills, New South Wales 2010 Australia. The company has employees across 4 continents, including OceaniaAfricaAsia.

What is Soulara's official website and social media links?

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Soulara's official website is soulara.com.au and has social profiles on LinkedIn.

What is Soulara's NAICS code?

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Soulara's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Soulara have currently?

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As of May 2026, Soulara has approximately 14 employees across 4 continents, including OceaniaAfricaAsia. Key team members include Founder: A. G.. Explore Soulara's employee directory with LeadIQ.

What industry does Soulara belong to?

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Soulara operates in the Food and Beverage Services industry.

What technology does Soulara use?

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Soulara's tech stack includes Microsoft ClarityiCIMSElement UIHubSpotKlaviyoPHPFroala EditorNginx.

What is Soulara's email format?

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Soulara's email format typically follows the pattern of First@soulara.com.au. Find more Soulara email formats with LeadIQ.

Soulara

Food and Beverage ServicesNew South Wales, Australia11-50 Employees

Soulara is an Australian-made and owned brand that has pioneered Australia’s plant-based lifestyle movement. We deliver chef-crafted and nutritionist designed ready made meals across the nation, servicing over 6000 postcodes, and since 2018 we have delivered over 4 million meals. 
A big supporter of local farmers, our food is created with local and sustainable ingredients to keep you and the planet healthy and happy.

🌿 Our Vision:
To be Australia’s leading plant-based meal delivery service, helping fellow Australians to live plant-based lives with ease and convenience. Here at Soulara, we want to provide healthy and delicious meals that are not only good for you, but good for the planet also.

🌿  Our Mission: 
To make plant-based living accessible to people from all walks of life. 
We want to help fellow Australians become the healthiest version of themself, all while lightening one's environmental footprint. We are here to guide and inspire you on your plant-based journey, because 'plant-based' isn’t just a diet - it’s a lifestyle.

🌿  Our Values / Food Ethos: 
Soulara is committed to provide meals that are designed with our guiding principles in mind: 
✔  Plant power
✔  Ingredients you can trust
✔  Sustainability
✔  Seasonality

🌿  Our Products / Services:
Not only do we deliver fresh and nourishing plant-based meals to your door, we also provide a range of juices, kombuchas, and more delicious snacks.

🔎  Find us at:
YouTube: Soulara
Instagram: livesoulara
Facebook: livesoulara

Section iconCompany Overview

Headquarters
342 Elizabeth Street Surry Hills, New South Wales 2010 Australia
NAICS Code
722 - Food Services and Drinking Places
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Soulara's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Soulara's revenue is estimated to be in the range of $1M$10M

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