Cross-border expansion Sooper recently merged with Colombia-based Tul, signaling a regional expansion opportunity. This suggests potential for cross-border supplier partnerships, new product categories, and integration of multi-country logistics capabilities to serve adjacent markets in Latin America.

Retailer-centric platform As a managed B2B marketplace for retailers, suppliers, distributors, and manufacturers, Sooper presents a channel to onboard a broad network of home improvement buyers. Focus sales on vendor onboarding, exclusive SKUs, and supplier-enabled promotions within the platform.

Fast delivery edge With next-day delivery highlighted, there is a sales angle around accelerated replenishment for retailers. Propose logistics enhancements, wholesale term offers, and warehouse-partner collaborations to further reduce stockouts and improve cash flow for customers.

Financial solutions Sooper offers financial solutions to buyers, implying opportunity to upsell credit terms, financing options for larger orders, and vendor financing programs to increase basket size and repeat purchases among trade customers.

Tech-enabled growth A tech stack including AWS, analytics, and engagement tools indicates readiness for data-driven sales partnerships. Propose API integrations for inventory and order data, targeted promotions via segmentation, and co-marketing initiatives leveraging platform analytics.