Soofa

Advertising ServicesMassachusetts, United States11-50 Employees

Soofa is a Cambridge-based company specializing in solar-powered digital kiosks used for outdoor advertising and smart city communication. Founded in 2014 by women from the MIT Media Lab, its Soofa Signs are deployed across more than 57 cities in the United States, offering a platform for real-time messaging and measurement, aimed at advertisers and city partners seeking high-visibility, flexible communication with communities. The business operates within the advertising services and smart city infrastructure space, providing a means to deliver urgent or routine information through solar-powered displays while enabling location-specific reach and performance tracking. Soofa’s client base includes large and small brands as well as municipal partners in cities like Boston, Atlanta, and Miami, supporting initiatives from environmental and public-interest messaging to commercial campaigns. The company is headquartered in Cambridge, Massachusetts, with a team described as engineers, designers, and problem-solvers focused on creating impactful urban experiences.

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