Tourist Attraction Growth Soo Locks Boat Tours is a major attraction in Northern Michigan, drawing visitors interested in scenic waterway experiences, presenting opportunities for tourism-related partnerships and premium tour packages.

Digital Engagement With an active online presence utilizing modern web technologies such as Google Tag Manager and Google Fonts, there is potential to enhance digital marketing campaigns and increase tour bookings through targeted advertising.

Safety and Security Focus Recent security concerns regarding foreign attacks highlight a focus on safety; offering specialized security or safety tours and services could appeal to safety-conscious visitors and government entities.

Local Economic Impact Operating in a region with a relatively small team, the company presents opportunities for local artists, vendors, and service providers to collaborate, expanding the local economic ecosystem around tourism.

Potential for Expansion Given the company's position within the environmental service sector and proximity to significant infrastructure like the Soo Locks, there are prospects for expanding services into educational or environmental awareness programs.