Growth and scale Target expansion partnerships with regional health networks and ambulatory facilities in Arizona to capitalize on Sonora Quest Laboratories' large patient reach and status as a market leader in diagnostic testing, leveraging their My Lab Request platform for streamlined consumer access.

Consumer access Position telelab services and at-home testing capabilities (HPV self-collection, at-home fertility tests) as a gateway for B2B offerings to employers, healthcare plans, and community labs seeking convenient, compliant testing options for members and patients.

Affordability programs Explore collaboration opportunities around Care Within Reach and similar cost-assistance initiatives to pitch affordable testing bundles to self-insured employers and government programs, expanding utilization among cost-conscious populations.

Technology leverage Offer data integration and analytics services using Sonora Quest’s tech stack (Databricks, Snowflake, Tableau) to health systems and POPs (points of care) for better insights, reporting, and population health management, aligning with value-based care initiatives.

Leadership and reach Position strategic engagements around scale and market leadership, targeting large regional healthcare providers for lab testing partnerships, with a narrative centered on their growth to over 100 million tests annually and current expansion activities.