Strategic partnerships Recent distribution deal with Westcon-Comstor and ongoing partner ecosystem activity like GOCare and Velocity Network suggest strong channel expansion opportunities. Engage VARs and distributors to expand reach into more ISPs and regional markets.

Ticketing enhancements Two major updates to Sonar's ticketing system aimed at improving organization, reducing errors, and boosting reporting indicate a focus on service quality and operational efficiency. Upsell integration of ticketing with CRM, analytics, and automation workloads.

Platform consolidation Sonar positions as a scalable, cloud-based BSS/OSS that consolidates data and automates complex workflows. Target ISPs looking to reduce multi-system dependencies and improve end-to-end visibility, with ROI from streamlined operations.

Leadership momentum New CEO appointed in 2023 and CTO appointed in 2024 show leadership continuity and growth orientation. Map to enterprise incentives for modernization projects and security/compliance upgrades in mid-market ISPs.

Growth signals Revenue range identified at $25M-$50M with a 51-200 employee base places Sonar in the scale-up tier. Identify mid-market ISPs pursuing rapid digital transformation, automation of workflows, and cloud-native BSS/OSS modernization.