Sustainable sourcing SommSelect travels the world to find wines from sustainable, family-owned producers. This presents an opportunity to upsell premium, eco-friendly wine clubs or add-on sustainability story packages to customers who value responsible sourcing.

Curated value With a focus on wines that over-deliver on quality for price, there is potential to target value-conscious buyers with tiered subscription offerings, limited-time bundles, and cross-sell from Daily Offers to Monthly Clubs.

Direct-to-consumer emphasis As a boutique online retailer with a strong e-commerce stack (Shopify, Klaviyo, Stripe, Apple Pay), there are opportunities to expand performance marketing, welcome series optimization, and personalized recommendations to boost average order value and retention.

Leadership signal Hiring a new CEO in 2019 signals a growth-oriented pivot. Engage through strategic partnerships, co-branded events, or exclusive wine releases to leverage leadership momentum and drive channel expansion.

Tech-driven sales Existing tech stack and analytics (HubSpot, New Relic, Piwik PRO) enable data-driven sales plays. Propose targeted email/nurture campaigns, regional focus segmentation, and testing of pricing/promotions to optimize conversion and lifetime value.