Luxury materials Target high-end architectural projects and design firms seeking premium natural stone surfaces for hotels, casinos, retail spaces, and luxury residences, leveraging SOLI's reputation for old-world craftsmanship combined with modern technology.

Custom design Highlight the ability to customize color, size, finish, and thickness to meet bespoke project requirements, appealing to architects and designers pursuing unique, site-specific material solutions.

Commercial viability Position SOLI as suitable for commercial installations in multi-unit developments and hospitality chains, emphasizing durability, aesthetic versatility, and ready-to-install surface options for contractors.

Tech and analytics Leverage existing e-commerce and technical stack signals (cart, analytics, and site performance) to optimize outreach, personalize product recommendations, and track engagement with design-led decision makers.

Growth opportunities Focus on expanding relationships with architectural firms, developers, and interior design studios by showcasing signature minimalist, clean-line surfaces that align with contemporary and luxury market trends.