Sustainable Brand Appeal As a purpose-led B Corp certified company, Solbari demonstrates a strong commitment to sustainability and ethical business practices, making it attractive to eco-conscious consumers and retail partners seeking ethically responsible product lines.

Expanding Market Presence Recent significant investment of 10 million AUD from the Australian Business Growth Fund indicates growth momentum and increasing capacity for product expansion, marketing efforts, and potential new partnerships within the wellness, healthcare, and retail sectors.

Technology Integration Utilization of modern web technologies such as Webpack, Preact, and integrated marketing channels like Facebook and Google Plus suggests a digitally savvy approach, opening opportunities for targeted digital marketing campaigns and e-commerce enhancements.

Market Alignment Operating within the sun protection and wellness industry with a focus on sun-smart lifestyle products, Solbari aligns well with current health and wellness trends, creating upsell and cross-sell opportunities with skincare, health insurers, and outdoor apparel brands.

Growth and Funding Opportunities The company's recent funding boost and mid-range revenue suggest a growth phase, presenting sales opportunities in apparel, healthcare, and lifestyle markets through strategic partnerships, distribution channels, and retail collaborations to accelerate market penetration.