US Expansion Solbari is actively expanding into the United States with a new U.S. wholesale expansion and the appointment of a U.S. Head of Sales, Grayson Davis, signaling a clear opportunity to pursue wholesale partnerships, distributor relations, and new retailer collaborations in North America.

Leadership & Sales The appointment of Grayson Davis, a veteran with wholesale expansion and national retail distribution experience, indicates a strategic push into scale across retailers and outdoor/performance channels—a strong opening to target similar retailers, outdoor brands, and sun-protection category partners.

Funding Momentum Recent $10M funding from the Australian Business Growth Fund and ongoing growth signals provide credibility and capital for partner programs, co-branding activities, and larger-order opportunities with retailers seeking backed, mission-driven wellness brands.

B Corp & Wellness As a B Corp certified, purpose-led solar protection brand prioritizing sun-smart living, Solbari appeals to retailers and distributors targeting sustainable, wellness, and health-conscious consumer segments—opportunities to align with retailers emphasizing sustainability credentials.

Customer & Channel Fit Existing B2C focus with strong employee benefits and accessible wholesale-ready product lines suggests potential for channel diversification into e-commerce platforms, health/witnessed wellness retailers, and specialty outdoor retailers seeking sun protection categories to complement their portfolios.