Established credibility Solare Energy has a long track record since 1989 and is one of the largest solar installers in San Diego County, which can help open doors with commercial and institutional prospects seeking proven installers for reliability and local expertise.

Integrated energy solutions The merger with Van’s Electric and Economics Energy Consultants enables offering bundled solar installations with energy efficiency measures, presenting upsell opportunities for customers seeking holistic energy savings and cross-selling to existing builders, property managers, and retrofits.

Strong referral network A large portion of new customers come from referrals and the company maintains a list of over 50 customer references, which can be leveraged in outreach to reinforce trust with potential mid-market and enterprise clients.

Tech-enabled marketing Active use of digital marketing and CRM tools (HubSpot, Microsoft 365, Azure) supports targeted outreach, lead nurturing, and project tracking, enabling scalable engagement with developers, installers, and energy consultants.

Competitive positioning While smaller in size, Solare Energy competes with notable installers by offering customized energy solutions and substantial local experience, creating a niche for mid-sized projects where personalized service and rapid deployment are valued.