Residential Focus Potential to upsell bundled residential energy services including solar, battery storage, and EV charging to homeowners in Central Texas, leveraging Solar Service's positioned identity as a direct-to-consumer residential energy provider.

Regional Growth Target expansion opportunities within communities similar to Central Texas where Solar Service has established trust, focusing on markets with high solar adoption and demand for home energy upgrades.

Community Ties Leverage founder-led story and local roots to build referral networks with local contractors, real estate agents, and utility programs to accelerate customer acquisition and position as a community-first energy partner.

Technology Enablement Use the existing tech stack and performance marketing data to optimize lead generation, website conversions, and customer education around solar, storage, and EV charging, identifying opportunities for enhanced digital campaigns.

Financial Upsell Cross-sell and upsell financing options and maintenance plans to existing customers, aiming to increase average revenue per user by offering battery storage expansions and EV charging media services as part of a long-term energy solution.