Market Focus Target Southeast Minnesota and Southwest Wisconsin organizations seeking solar solutions for homes, farms, schools, and small to mid-sized commercial spaces to expand regional footprint and leverage local partnerships.

Growth Scalability Leverage mid-size team and growing revenue potential to upsell bundled solar installs, maintenance agreements, and energy storage solutions to existing residential and commercial customers.

Sustainability Value Position offerings around ethical practices, local job creation, and environmental impact to win contracts with municipal, educational, and agricultural customers prioritizing green procurement.

Tech Enablement Utilize current tech stack (AWS, Shopify, Google Cloud, KnowBe4) to optimize lead capture, e-commerce sales, project management, and customer education portals for streamlined sales cycles.

Partnership Signals Capitalise on past collaboration with local organizations and public seminars to secure speaking engagements, government incentives, and utility incentive programs for co-branded campaigns.