Premium Membership Expansion Soho House has cultivated a globally diverse membership base in the creative industries, presenting opportunities to upsell premium services, exclusive experiences, and personalized digital solutions tailored to high-net-worth individuals and creative professionals.

Digital and Event Innovation Recent collaborations with digital solution providers like M-Cube and high-profile events such as Milan Fashion Week highlight Soho House's commitment to integrating technology and unique live experiences, opening avenues for sales of event technology, AV equipment, and digital engagement platforms.

Luxury Hospitality Portfolio With a broad range of offerings—including clubs, restaurants, cinemas, spas, and hotels—Soho House’s integrated luxury environment creates cross-selling opportunities for premium tech, wellness, and hospitality solutions tailored for exclusive environments.

Financial Growth & Investment Although recently acquired by MCR Hotels with significant funding and revenue in the billions, the company's strategic growth and expansion efforts suggest strong demand for scalable technology, operational tools, and guest experience enhancements.

Event and Fitness Collaborations Partnerships with Hydrow for fitness experiences and the launch of House 44 during high-profile events demonstrate a focus on lifestyle engagement, offering potential for sales of connected fitness devices, event tech, and branded experiential products.