Restaurant focus Established in the hospitality software space with a dedicated restaurant management and POS solution, SoftTouch POS & Payments targets restaurants of various sizes via a national reseller network. Sales opportunity: position the product as a comprehensive restaurant operations platform to upsell to mid-market chains and single-location venues through channel partners.

Multi solution Product suite includes POS, Bitcoin payment processing, mobile reporting, handheld ordering, and more, offering cross-sell potential to clients adopting diverse payment methods or requiring real-time analytics. Sales angle: bundle modules to expand functionality and increase average deal size with existing restaurant customers.

Established track Founded in 2000 with awards such as RSPA Innovative Solution and Best Channel Product, the company demonstrates long-term stability and recognized value in its channel ecosystem. Sales approach: leverage reputation to enter new markets, accelerate partnership onboarding, and reassure prospects about vendor reliability.

Growth signals Revenue estimated between $10M and $25M with 11-50 employees indicates a scalable SMB to mid-market footprint. Sales opportunity: target growing restaurant groups and multi-unit operators seeking scalable, certified hospitality tech with established reseller support.

Tech and compliance Tech stack emphasizes cloud infrastructure (AWS) and modern web technologies, suggesting reliability and security favorable to enterprise buyers. Sales angle: highlight data security, uptime, and integration capabilities to win larger deployments and enterprise-grade client inquiries.