Wi-Fi leadership SoftAtHome is actively expanding advanced Wi-Fi technologies with a focus on Wi-Fi 7 and upcoming Wi-Fi 8 integrations through partnerships (Orange deployments, Gemtek collaboration, and Broadcom reference designs). This presents opportunities to cross-sell premium gateway capabilities and operator-grade wireless experiences to telcos seeking next‑gen performance.

Operator‑centric OS The company operates as an operator-owned software provider with a hybrid cloud and embedded software model across devices, delivering end-to-end solutions (Connect'ON, Wifi'ON, Things'ON, Watch'ON, Secure'ON, Eyes’ON). This positions SoftAtHome as a one-stop platform for operators looking to streamline deployment, ecosystem integration, and centralized management.

Global carrier focus With deployments in over 30 million home networks and millions of mobile devices, SoftAtHome has proven scale and a track record with major operators, suggesting upside in upsell of analytics, QoE monitoring, security, and value-added services to existing operator customers.

Awards and events Recognition in awards and active presence at marquee industry events (Network X Awards, CES, MWC) indicate an expanding market visibility and credibility, creating openings for joint marketing, partner programs, and enterprise deals with operators seeking innovation partnerships.

Growth through partnerships Recent collaborations and ecosystem alignment (Gemtek integration, prpl/RDK communities, Broadcom engagement) show a strategic path to broaden hardware compatibility and accelerate go-to-market, enabling sales teams to target operators prioritizing pre-integrated, turnkey home gateway solutions.