Global expansion SoftAtHome is actively showcasing new Wi-Fi 7 capabilities and regional deployments with operators like Orange in Poland and France, plus upcoming markets in Europe, signaling opportunities to position advanced connectivity solutions and device-managed services to additional operators seeking premium home gateway ecosystems.

Strategic partnerships Recent and upcoming integrations with Broadcom for Wi‑Fi 8 reference designs and Gemtek for pre-integrated Wi‑Fi 7 hardware create co-sell and one-stop solution opportunities for operators requiring turnkey, standards-compliant hardware and software stacks.

Operator-focused portfolio Six operator-oriented solutions spanning broadband, Wi‑Fi, IoT, video, security, and QoE analytics align with operator needs for integrated, cloud-embedded software across home networks, offering upsell potential to existing customers seeking end-to-end managed ecosystems.

Market positioning With a footprint in over 30 million home networks and a strong emphasis on open‑source collaboration (prpl, RDK), SoftAtHome can leverage its open standards stance to attract operators prioritizing interoperability, cost efficiency, and rapid time-to-market in new markets.

Innovation events Active participation in major events (MWC, CES, Network X) and awards presence create multiple touchpoints for engagement with operators and system integrators, presenting opportunities to showcase product updates, ROI case studies, and co‑development deals.