Insights

Niche Market Leadership Soft Flex Company is a leading innovator in the beading wire industry with a strong focus on quality and customer loyalty, making it a trusted supplier for jewelry makers and craft enthusiasts seeking premium art supplies.

Growing Market Presence Despite its small scale with under 10 employees, Soft Flex displays potential for expansion by leveraging its passionate brand identity and niche expertise to attract larger craft and jewelry retailers.

E-commerce Optimization With an established online presence through platforms like BigCommerce and active use of analytics tools like Google Analytics, there are opportunities to enhance digital marketing efforts and increase direct sales from craft consumers.

Product Innovation Focus The company's commitment to creating high-quality, beloved beading wires positions it well to develop new product lines or accessories that align with current jewelry making trends, appealing to existing DIY audiences.

Potential for Strategic Partnerships Given the company's passionate ethos and high product standards, establishing collaborations with craft stores, jewelry designers, and supply distributors could significantly expand its reach and market penetration.

Similar companies to Soft Flex Company

Soft Flex Company Tech Stack

Soft Flex Company uses 8 technology products and services including QuickBooks, Cloudflare, Open Graph, and more. Explore Soft Flex Company's tech stack below.

  • QuickBooks
    Accounting And Finance
  • Cloudflare
    Content Management System
  • Open Graph
    Content Management System
  • BigCommerce
    E-commerce Platforms
  • Microsoft Excel
    Editors
  • Microsoft
    Miscellaneous
  • PayPal
    Payment Processing
  • Google Analytics
    Web Analytics

Media & News

Soft Flex Company's Email Address Formats

Soft Flex Company uses at least 1 format(s):
Soft Flex Company Email FormatsExamplePercentage
First@softflexcompany.comJohn@softflexcompany.com
50%
First@softflexcompany.comJohn@softflexcompany.com
50%

Frequently Asked Questions

Where is Soft Flex Company's headquarters located?

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Soft Flex Company's main headquarters is located at 22678 Broadway Suite 1 Sonoma, California 95476 United States. The company has employees across 2 continents, including North AmericaSouth America.

What is Soft Flex Company's phone number?

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You can contact Soft Flex Company's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Soft Flex Company's official website and social media links?

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Soft Flex Company's official website is softflexcompany.com and has social profiles on LinkedIn.

How much revenue does Soft Flex Company generate?

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As of March 2026, Soft Flex Company's annual revenue is estimated to be $2.3M.

What is Soft Flex Company's SIC code NAICS code?

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Soft Flex Company's SIC code is 3315 - Steel Wiredrawing and Steel Nails and Spikes NAICS code is 4539 - Other Miscellaneous Store Retailers.

How many employees does Soft Flex Company have currently?

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As of March 2026, Soft Flex Company has approximately 9 employees across 2 continents, including North AmericaSouth America. Key team members include President: M. B.President: S. C.Owner: M. S.. Explore Soft Flex Company's employee directory with LeadIQ.

What industry does Soft Flex Company belong to?

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Soft Flex Company operates in the Retail Art Supplies industry.

What technology does Soft Flex Company use?

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Soft Flex Company's tech stack includes QuickBooksCloudflareOpen GraphBigCommerceMicrosoft ExcelMicrosoftPayPalGoogle Analytics.

What is Soft Flex Company's email format?

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Soft Flex Company's email format typically follows the pattern of First@softflexcompany.com. Find more Soft Flex Company email formats with LeadIQ.

Soft Flex Company

Retail Art SuppliesCalifornia, United States2-10 Employees

Simply the BEST beading wire. Soft Flex Company is the leading innovator in the manufacturing of beading wire. The real difference between us and all the other brands? We are passionate about beading. We create and distribute products that we want to use in our own designs because we love beads and beading too.

Our Mission Statement:
Defining Excellence Then and Now
We lead our industry with simply the best products and services. We celebrate our innovative ideas and proudly inspire creativity with our passion to educate. We are dedicated to exceeding the expectations of our customers and are grateful for their continued loyalty.

Thank you for your interest in our company and in our products!

Section iconCompany Overview

Headquarters
22678 Broadway Suite 1 Sonoma, California 95476 United States
Phone number
SIC Code
3315 - Steel Wiredrawing and Steel Nails and Spikes
NAICS Code
4539 - Other Miscellaneous Store Retailers
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Soft Flex Company's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Soft Flex Company's revenue is estimated to be in the range of $1M

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