Sustainable Value Target B2B partnerships with hospitality, offices, and event venues that prioritize sustainable, cost-effective beverage solutions, leveraging Soda Sense’s CO2 exchange and refill program as a differentiator.

Brand Partnerships Leverage existing sports sponsorship exposure (e.g., Ty Majeski/ThorSport Racing) to cross-sell to motorsports fans and related retail channels; co-marketing campaigns could open opportunities with race-day hospitality and fan experiences.

Accessible Innovation Promote The Refill Club as a compelling onboarding value proposition for new business customers seeking hassle-free, on-demand CO2 exchange; offer trials or pilot programs to win SMB accounts.

Growth Scale Position revenue growth toward mid-market restaurants, bars, and small office ecosystems that want turnkey sparkling water solutions with sustainable supply chains and predictable monthly costs.

Tech & Analytics Utilize existing tech stack and digital channels to run targeted digital campaigns, nurture leads with email automation, and showcase environmental and cost-saving ROI data to convert prospective clients.