Affordable SMB MDR SOCSoter has developed an affordable MDR plus Endpoint offering aimed at SMBs seeking enterprise grade protection at a lower cost. It combines around the clock monitoring with endpoint, network and cloud coverage, creating a compelling value proposition for smaller firms looking to upgrade security without a large budget.

MSP Channel Growth There is a clear channel emphasis with MSP friendly offerings and partnerships. The company has launched products for MSP partners and offers cloud SIEM to MSPs, enabling a co selling model to reach SMBs through managed service providers.

Cloud Security Focus In 2020 SOCSoter expanded to include SOCManaged Detection and Response coverage for Microsoft 365 and Azure Active Directory, signaling a strong emphasis on cloud identity protection. SMBs adopting cloud frameworks represent upsell opportunities for MDR and EDR alongside identity protection.

Attack Surface Solution In 2023 they launched an attack surface monitoring service, giving clients visibility into exposed assets and external risk. This service pairs well with MDR and cloud monitoring, enabling a broader security stack for SMBs and a path to cross sell additional monitoring offerings.

Round Clock SOC The core offering includes around the clock monitoring, rapid investigation and threat hunting, delivering tangible value to SMBs that lack in house SOC capabilities. This creates opportunities to upsell higher tiers, additional threat intelligence, and extended managed SIEM services.