Integrated Advantage SMT is the leading integrated tobacco operator in Morocco with manufacturing and marketing capabilities across the value chain, presenting an on-the-ground partner for deploying Imperial Brands' portfolio in local and regional markets. This setup enables end-to-end collaboration on supply chain efficiency, production planning, and regulatory compliance.

Portfolio Push With Imperial Brands actively launching new products, SMT could serve as a Morocco-based launch and distribution hub, leveraging its established distribution network and local market insight. Suggest co-creating market entry plans, packaging compliance, and retailer partnerships across Morocco and potentially neighboring markets.

Sustainable Partner SMT's Foundation SMarT structures its CSR, societal and environmental programs, offering a platform to develop ESG-aligned initiatives with customers and suppliers. This can facilitate joint sustainability campaigns, impact reporting, and access to ESG-focused funding, creating shared value in business development conversations.

Data Enabled SMT already operates with modern analytics and governance tools (Azure Synapse, SAP BTP, Anaplan, IBM SPSS) and holds ISO 45001 certification, indicating readiness for data-driven optimization and compliant operations. Propose selling advanced analytics services for demand forecasting, price optimization, and compliance risk management, and potentially expanding Imperial Brands' digital offerings in-country.

Regional Platform As a top Moroccan FMCG with a large local footprint, SMT can act as a regional manufacturing and distribution platform for North and West Africa, accelerating market access for Imperial Brands products and new product innovations. Explore export-friendly collaborations, logistics partnerships, and local manufacturing initiatives to support broader regional growth.