Strategic partnerships Social Studies has a track record of collaborating with notable brands and platforms (Rent The Runway, Caviar, Campo Viejo Wines, Social Media Week). This indicates openness to co-branding, cross-promotion, and experiential marketing partnerships that sales teams can leverage to enter adjacent markets and verticals.

Premium yet accessible The company positions itself as delivering high-quality, curated party experiences at a fraction of traditional costs, suggesting upsell opportunities around premium add-ons, exclusive themes, and VIP experiences for mid-market events seeking elevated but affordable options.

Event kit expansion With professionally curated kits and a seamless online/mobile experience, there is potential to expand into additional themed kits, seasonal campaigns, or corporate event onboarding packages to broaden B2B and B2C sales channels.

Tech-enabled marketing The tech stack includes Shopify, React, analytics tools, and tracking pixels, enabling targeted digital campaigns and retargeting. This presents opportunities to optimize sales funnels, run partner-driven campaigns, and measure ROI from co-branded promotions.

Revenue growth potential Current revenue is between $1M-$10M with 51-200 employees, indicating a scalable platform but room for operational and sales acceleration. Targeting mid-market brands, event venues, and planners could unlock new revenue streams and larger average order values.