Acquisition Synergy Leverage Dotdigital's acquisition to cross-sell Social Snowball's affiliate capabilities within the Dotdigital ecosystem, expanding reach to ecommerce brands already using their CX and data platform.

Shopify Affiliate Strength Position Social Snowball as the leading Shopify focused influencer and affiliate platform to attract ecommerce brands seeking scalable referral programs.

SMS Integration Capitalize on the existing Attentive integration to offer enriched omnichannel campaigns where affiliates trigger events in SMS flows, helping brands boost performance.

Ecommerce Growth A diverse base of ecommerce brands already using the platform indicates strong growth potential with mid market merchants seeking automated referral programs.

Brand Safety Innovation Differentiate with features like leaked discount code detection that help protect brand integrity and address fraud concerns for ecommerce brands running affiliate programs.