High-Risk Merchant Focus Soar Payments specializes in serving high-risk merchants that are difficult to place, indicating an opportunity to target other businesses in niche or regulated sectors such as cannabis, adult entertainment, or online gaming, which often face challenges with traditional payment processors.

Growing Market Presence With revenue estimated between 1 million and 10 million dollars and a small team, Soar Payments shows potential for expansion through strategic partnerships or marketing efforts aimed at increasing merchant acquisition and market share within the financial services industry.

Technology Stack Leverage Utilizing a variety of web and analytics tools suggests an openness to technological innovation; engaging with Soar Payments' tech infrastructure or offering complementary solutions could improve their payment processing efficiency and customer experience.

Competitive Landscape Operating alongside similar-sized competitors in high-risk merchant processing indicates an opportunity to differentiate through enhanced customer service, specialized industry expertise, or value-added payment solutions to attract their merchant base.

Expansion Opportunities Given their focus on hard-to-place merchants, Soar Payments can be targeted for upselling additional financial services, payment hardware, or technology integrations, creating cross-sell opportunities to increase revenue per merchant and deepen client relationships.