Insights

Strategic Partnerships Smoove’s active partnerships with lenders, mortgage intermediaries, and recent collaborations with Nottingham Building Society and Mortgage Advice Bureau present ready-made cross-sell opportunities to expand conveyancing services, DigitalMove adoption, and related offerings (leases, wills, estate agency integration) to a broader customer base.

Market Share Growth Holding circa 5% of UK new conveyancing instructions signals strong market presence and a scalable platform potential. Target expanding lender networks and intermediary channels to increase share with high-margin online comparison and fast-track conveyancing solutions.

Tech-Enabled Efficiency Smoove’s DigitalMove platform and tech stack emphasis on collaboration and continuous delivery offer a compelling value proposition to clients seeking faster, more transparent transaction workflows; sales plays can emphasize reduced cycle times and improved customer satisfaction.

Financial Momentum With substantial revenue in the hundreds of millions USD range and ongoing acquisitions, Smoove signals capital efficiency and growth capacity, suggesting upsell opportunities around enhanced governance, compliance tooling, and integrated conveyancing solutions for larger lenders and brokers.

Strategic Acquisition Orbit PEXA Group’s acquisition of Smoove highlights a trajectory toward large-scale, possibly standardized digital conveyancing ecosystems; align sales initiatives with potential integration partnerships, data collaboration, and expanded product suites to capture forthcoming market consolidation.

Similar companies to Smoove

Smoove Tech Stack

Smoove uses 8 technology products and services including Continuous Delivery, Amazon Redshift, SQL, and more. Explore Smoove's tech stack below.

Continuous Delivery
Continuous Integration
Amazon Redshift
Data Warehousing
SQL
Database
Copado
Devops
Nuxt.js
Javascript Frameworks
HTML
Programming Languages
VersionOne
Project Management
X-XSS-Protection
Security

Media & News

Smoove's Email Address Formats

Smoove uses at least 2 format(s):

Smoove Email Formats	Example	Percentage
FirstLast@ulstechnology.com	JohnDoe@ulstechnology.com	76%
First.Last@ulstechnology.com	John.Doe@ulstechnology.com	15%
FirLast@ulstechnology.com	JohDoe@ulstechnology.com	6%
FLast@ulstechnology.com	JDoe@ulstechnology.com	3%
First.Last@hellosmoove.com	John.Doe@hellosmoove.com	100%

Frequently Asked Questions

What is Smoove's phone number?

You can contact Smoove's main corporate office by phone at

+44-1844-26****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Smoove's stock symbol?

Smoove is a publicly traded company; the company's stock symbol is SMV.L.

What is Smoove's official website and social media links?

Smoove's official website is hellosmoove.com and has social profiles on LinkedIn.

How much revenue does Smoove generate?

As of July 2026, Smoove's annual revenue is estimated to be $100M - $250M.

What is Smoove's NAICS code?

Smoove's NAICS code is 5411 - Legal Services.

How many employees does Smoove have currently?

As of July 2026, Smoove has approximately 203 employees across 6 continents, including EuropeAsiaAfrica. Key team members include Ceo: M. S.Ceo: A. G.Chief Customer Officer: T. L.. Explore Smoove's employee directory with LeadIQ.

What industry does Smoove belong to?

Smoove operates in the Legal Services industry.

What technology does Smoove use?

Smoove's tech stack includes Continuous DeliveryAmazon RedshiftSQLCopadoNuxt.jsHTMLVersionOneX-XSS-Protection.

What is Smoove's email format?

Smoove's email format typically follows the pattern of FirstLast@ulstechnology.com. Find more Smoove email formats with LeadIQ.

When was Smoove founded?

Smoove was founded in 2003.

Smoove

Q: What is Smoove's official website and social media links?

Smoove's official website is hellosmoove.com. Smoove has social profiles on LinkedIn.

Q: How many employees does Smoove have currently?

Smoove has approximately 203 employees.

Q: What technology does Smoove use?

Smoove's tech stack includes Microsoft Excel, OpenAPI Specification, Continuous Delivery, Google Tag Manager, Azure Data Lake.

Q: What is Smoove's NAICS code?

Smoove's NAICS code is 5411 (Legal Services).

Legal ServicesEngland, United Kingdom201-500 Employees

Smoove, based in Thame, England, operates as a mid-sized technology-enabled player within the legal services sector. Its flagship platform, eConveyancer, provides an online comparison where solicitors compete to be instructed by customers referred by lenders and mortgage intermediaries. In addition to conveyancing, the company has broadened its offering to include lease extensions, wills, and estate agency referrals through estateagent4me.co.uk.

Smoove claims about a 5% share of new conveyancing instructions in the UK mortgage and remortgage market. Its growth has included a 2014 AIM listing and strategic stakes in Legal Eye Limited and HomeOwners Alliance, followed by the 2016 acquisition of Conveyancing Alliance Limited. In February 2025, Nottingham Building Society announced a partnership with Smoove to improve efficiency at the front end of the mortgage process.