Strategic Partnerships Opportunity to leverage Smithsonian’s expanding collaboration footprint evidenced by recent partnerships with Art Bridges, JANM, Fever for immersive experiences, and corporate interns programs. Sales teams can target educational technology, VR/AR content, and cross-institutional sponsorships or co-branded exhibits.

Digital Transformation The tech stack includes Adobe, Oracle ERP, Fortinet, Google Forms and FedRAMP, signaling a mature, security-conscious organization open to enterprise software, CRM, cloud-based workflow tools, and data integration services to modernize operations and engagement platforms.

New Venues Opened a new location in Boston and ongoing global affiliations indicate a growth-ready audience and potential for local partnerships, exhibit sponsorships, regional digital campaigns, and in-person or hybrid learning programs.

Audience Engagement Large employee base (over 5,000) and ongoing education/research mission suggest opportunities in donor management, membership platforms, volunteer programs, and multi-channel marketing services to deepen visitor loyalty and recurring revenue.

Public Sector Readiness Experience with FedRAMP and public-facing education initiatives positions Smithsonian as a preferred client for cybersecurity, compliance-driven solutions, cloud services, and government-grade procurement programs.