Insights

Prestige retailing Leverage Smith & Caughey’s strong heritage and premium positioning to target high-end brands seeking exclusive in-store experiences and a distinguished online department store presence across New Zealand.

Digital shift Capitalise on the existing online platform to offer enhanced digital merchandising, omnichannel promotions, and personalized email campaigns leveraging their current tech stack (Mailchimp, AfterPay, Azure) to drive online sales and cross-channel conversions.

Cyber resilience Address recent cyberattack exposure by offering robust cybersecurity solutions, secure payment integrations, and incident response services to reassure customers and protect high-value transactions.

Recovery opportunities Support a strategic relaunch or optimization plan post-closure news by providing modernization services for remaining stores, inventory optimization, and customer loyalty programs to reengage loyal patrons and attract new shoppers.

B2B partnerships Explore collaborations with premium fashion and lifestyle brands seeking curated distribution in New Zealand, including co-branded campaigns, exclusive product drops, and premium aftercare/services that align with Smith & Caughey’s service ethos.

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Smith & Caughey's Tech Stack

Smith & Caughey's uses 8 technology products and services including Hotjar, Amazon Simple Email Service, Mailchimp, and more. Explore Smith & Caughey's's tech stack below.

Smith & Caughey's's Email Address Formats

Smith & Caughey's uses at least 2 email formats:
Smith & Caughey's Email FormatsExamplePercentage
Last@smithandcaugheys.co.nzDoe@smithandcaugheys.co.nz
66%
FLast@smithandcaugheys.co.nzJDoe@smithandcaugheys.co.nz
34%

Frequently Asked Questions

What is Smith & Caughey's's official website and social media links?

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Smith & Caughey's's official website is smithandcaugheys.co.nz and has social profiles on LinkedIn.

How much revenue does Smith & Caughey's generate?

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As of August 2026, Smith & Caughey's's annual revenue is estimated to be $1M - $10M.

What is Smith & Caughey's's NAICS code?

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Smith & Caughey's's NAICS code is 44-45 - Retail Trade.

How many employees does Smith & Caughey's have currently?

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As of August 2026, Smith & Caughey's has approximately 85 employees across 2 continents, including Oceania and Asia. Key team members include Head Of Brand Marketing: K. S., Independent Director: M. H. and Online Business Manager: J. M. Explore Smith & Caughey's's employee directory with LeadIQ.

What industry does Smith & Caughey's belong to?

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Smith & Caughey's operates in the Retail industry.

What technology does Smith & Caughey's use?

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Smith & Caughey's's tech stack includes Hotjar, Amazon Simple Email Service, Mailchimp, Microsoft 365, JSON-LD, Google Maps, AfterPay and Microsoft Azure.

What is Smith & Caughey's's email format?

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Smith & Caughey's's email format typically follows the pattern of Last@smithandcaugheys.co.nz. Find more Smith & Caughey's email formats with LeadIQ.

When was Smith & Caughey's founded?

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Smith & Caughey's was founded in 1880.
Smith & Caughey's logo

Smith & Caughey's

RetailAuckland, New Zealand51-200 Employees

Smith & Caughey's is a New Zealand retailer positioned as a prestige department store. Founded in 1880, the business has evolved around a service-centered ethos that values customer relationships. It operates two brick-and-mortar stores in Auckland—its Queen Street flagship and a Broadway location in Newmarket—and supports a nationwide online department store. With a mid-sized workforce, the company emphasizes a staff-driven service philosophy within New Zealand's premium retail segment. Its long heritage underpins an offering focused on quality and value, delivered through both physical stores and digital channels to create a differentiated customer experience.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
1880
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Smith & Caughey's's revenue is estimated to be in the range of $1M - $10M

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