Insights

Cause Driven Partnerships Leverage Smiling Rocks’ strong sustainability and charitable giving narrative by proposing collaborations with nonprofits, charitable events, or cause-related marketing programs that align with their Wish Jar and JFC/Make-A-Wish partnerships to amplify social impact and brand equity.

Lab-Grown Luxury Position premium lab-grown diamond jewelry as an eco-friendly alternative for retailers seeking sustainable product lines; propose wholesale or exclusive collections to luxury retailers and boutique jewelry stores focusing on responsible sourcing.

Retail Expansion Capitalizing on growth signals and industry recognition, target expansion partners and distribution channels in high-end jewelry markets and e-commerce platforms, offering turnkey showroom concepts or partnerships with established retailers.

Industry Visibility Propose co-branded campaigns or feature placements around Smiling Rocks’ JCK Las Vegas activations and Retail Jeweller Emerging Brand nomination to attract media attention and drive joint marketing opportunities with suppliers and retailers.

Digital Commerce Capitalize on their tech stack and online payment readiness by offering scalable e-commerce enhancements, marketplace integrations, and omnichannel programs to increase price transparency, conversion, and international reach.

Similar companies to Smiling Rocks

Smiling Rocks Tech Stack

Smiling Rocks uses 8 technology products and services including AdRoll, Criteo, Google Workspace, and more. Explore Smiling Rocks's tech stack below.

Media & News

Smiling Rocks's Email Address Formats

Smiling Rocks uses at least 1 email format:
Smiling Rocks Email FormatsExamplePercentage
First@smilingrocks.comJohn@smilingrocks.com
100%

Frequently Asked Questions

What is Smiling Rocks's official website and social media links?

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Smiling Rocks's official website is smilingrocks.com and has social profiles on LinkedIn.

How much revenue does Smiling Rocks generate?

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As of September 2026, Smiling Rocks's annual revenue is estimated to be $25M - $50M.

What is Smiling Rocks's NAICS code?

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Smiling Rocks's NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does Smiling Rocks have currently?

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As of September 2026, Smiling Rocks has approximately 19 employees across 3 continents, including North America, Asia and Europe. Key team members include Marketing Manager: P. G., Sales Executive: S. G. and Office Administrator: P. K. Explore Smiling Rocks's employee directory with LeadIQ.

What industry does Smiling Rocks belong to?

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Smiling Rocks operates in the Retail Luxury Goods and Jewelry industry.

What technology does Smiling Rocks use?

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Smiling Rocks's tech stack includes AdRoll, Criteo, Google Workspace, LiveChat, Amazon Pay, PayPal, Venmo and Piwik PRO Core.

What is Smiling Rocks's email format?

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Smiling Rocks's email format typically follows the pattern of First@smilingrocks.com. Find more Smiling Rocks email formats with LeadIQ.

When was Smiling Rocks founded?

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Smiling Rocks was founded in 2018.
Smiling Rocks logo

Smiling Rocks

Retail Luxury Goods and JewelryNew York, United States11-50 Employees

Smiling Rocks is a New York-based retailer in the luxury jewelry sector that focuses on laboratory-grown diamonds and diamond jewelry created with sustainability, responsible labor, and ethical sourcing at its core. The company emphasizes a mission to contribute to a brighter future by offering Origin Guaranteed, eco-conscious gemstone options and by donating a portion of each purchase to selected charitable causes chosen by customers. Its approach combines contemporary high-end design with a commitment to social responsibility.

Section iconCompany Overview

NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $25M - $50M

    Smiling Rocks's revenue is estimated to be in the range of $25M - $50M

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