Insights

Strategic Partnerships Smiling Mind has a track record of collaborating with major organizations and initiatives (CommBank partnership in 2024, ACER for evaluation, MYOB for Small Business Program, and Community Hubs). This indicates a strong near-term opportunity to pursue corporate wellness programs, employee mental fitness initiatives, and education-focused collaborations with banks, employers, and educational bodies.

Corporate Wellness Fit Recent corporate-focused outreach suggests Smiling Mind is actively expanding B2B mental health offerings for workplaces. Target potential clients include banks, large employers, and SMEs seeking scalable digital wellbeing tools, leveraging their proven Small Business Program and business-focused initiatives.

Financial Health With revenue in the $1M–$10M range and a clear growth trajectory reflected in partnerships and program expansions, Smiling Mind presents opportunities for tiered licensing, enterprise deals, and sponsorships that fit mid-market to smaller enterprise budgets.

Global and Multilingual Reach Internationalization efforts such as in-language programs (Arabic, Dari) indicate readiness to scale to diverse workplaces and student populations. Use this to pitch global or multilingual rollouts for multinational clients or multilingual employee bases.

Evidence and Validation Collaborations with ACER for impact evaluation and awards in philanthropy demonstrate credibility and measurable impact. Position Smiling Mind for evidence-based procurement cycles, ROI-focused pilots, and formal program evaluations to near-term decision-makers.

Similar companies to Smiling Mind

Smiling Mind Tech Stack

Smiling Mind uses 8 technology products and services including Google Ads, Twitter Ads, HashiCorp Terraform, and more. Explore Smiling Mind's tech stack below.

Media & News

Smiling Mind's Email Address Formats

Smiling Mind uses at least 4 email formats:
Smiling Mind Email FormatsExamplePercentage
First@smilingmind.com.auJohn@smilingmind.com.au
88%
FirstL@smilingmind.com.auJohnD@smilingmind.com.au
6%
FirstLast@smilingmind.com.auJohnDoe@smilingmind.com.au
4%
First.Last@smilingmind.com.auJohn.Doe@smilingmind.com.au
2%

Frequently Asked Questions

What is Smiling Mind's official website and social media links?

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Smiling Mind's official website is smilingmind.com.au and has social profiles on LinkedIn.

How much revenue does Smiling Mind generate?

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As of August 2026, Smiling Mind's annual revenue is estimated to be $1M - $10M.

What is Smiling Mind's SIC code and NAICS code?

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Smiling Mind's SIC code is 8049 - Offices and Clinics of Health Practitioners, Not Elsewhere Classified and NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Smiling Mind have currently?

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As of August 2026, Smiling Mind has approximately 39 employees across 4 continents, including Oceania, Asia and North America. Key team members include Chief Executive Officer: S. L. R., Chief Product Officer: L. F. and Chief Growth Officer: S. M. Explore Smiling Mind's employee directory with LeadIQ.

What industry does Smiling Mind belong to?

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Smiling Mind operates in the Wellness and Fitness Services industry.

What technology does Smiling Mind use?

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Smiling Mind's tech stack includes Google Ads, Twitter Ads, HashiCorp Terraform, Squarespace, SurveyMonkey, Squarespace Commerce, Google Cloud Platform and Qualtrics.

What is Smiling Mind's email format?

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Smiling Mind's email format typically follows the pattern of First@smilingmind.com.au. Find more Smiling Mind email formats with LeadIQ.

When was Smiling Mind founded?

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Smiling Mind was founded in 2012.
Smiling Mind logo

Smiling Mind

Wellness and Fitness ServicesVictoria, Australia11-50 Employees

Smiling Mind is a not-for-profit organization in the wellness and fitness services sector, based at 26-28 Easey Street, Collingwood, Victoria 3066, Australia. The organization operates a digital mental health platform that includes a trusted app and related programs. It employs between 11 and 50 people. Smiling Mind has been active for more than 12 years and is described as Australia’s leading digital mental health not-for-profit. The organization’s mission is lifelong mental fitness, with a focus on proactively developing mental wellbeing and equipping children with skills to support lifelong wellbeing. More information is available on its website at https://smilingmind.com.au.

Section iconCompany Overview

SIC Code
8049 - Offices and Clinics of Health Practitioners, Not Elsewhere Classified
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2012
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Smiling Mind's revenue is estimated to be in the range of $1M - $10M

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