Smiling Button Email Format
Retail Apparel and FashionMassachusetts, United States2-10 Employees
Smiling Button is an e-commerce apparel brand based in Boston, Massachusetts, that designs and produces retro-inspired play dresses for girls aged 3 months to 10 years. The company emphasizes fabrics described as soft and patterns bold, with all designs sourced and sewn in the United States. Operating within the retail apparel and fashion industry, Smiling Button targets families seeking age-appropriate, stylish clothing for young children and prioritizes domestic production in its manufacturing approach. The business appears small in scale, reflecting a compact team footprint, and is headquartered at 16 Clarendon Street in Boston. A recent development noted is the brand’s ongoing focus on delivering locally produced children's apparel from its Boston base through its online platform.