Strategic partnerships Smiles is the official program of GOL Linhas Aéreas and partners with top global airlines to reach over a thousand destinations, presenting a strong channel for co-branded offers, loyalty cross-sell, and joint marketing campaigns.

Travel ecosystem As a comprehensive travel platform covering car rentals, hotels worldwide, online store products, and a credit card club, there are multiple upsell and cross-sell opportunities across travel services, loyalty tiers, and exclusive member experiences.

Financial scale With revenue in the top range of a billion dollars and a large employee base, Smiles has financial and operational scale to pilot large-suite promotions, data-driven segmentation, and enterprise-grade partnerships.

Tech-enabled A modern tech stack including Angular, Microsoft ASP.NET, analytics and customer engagement tools (Bing Ads, Facebook Pixel, Zendesk Sunshine) enables targeted digital campaigns and personalized member journeys for sales campaigns.

Brazil focus with global reach Headquartered near São Paulo and serving a global network via GOL partnerships, Smiles offers opportunities for region-specific campaigns (Brazil+LATAM) while leveraging international alliances to extend travel experiences and co-marketing.