Entertainment ecosystem SMG Jacksonville manages six venues across sports, concerts, and conventions, presenting multiple cross-selling opportunities to upsell venue memberships, season packages, and corporate hospitality across EverBank Field, Veterans Memorial Arena, Baseball Grounds of Jacksonville, Times-Union Center, Prime F. Osborn Convention Center, and the Ritz Theatre.

Digital engagement Recent initiatives include a dynamic mobile app launched with FanThreeSixty, enabling exclusive event access, information, and streamlined ticketing and parking. This sets the stage for targeted push notifications, loyalty programs, and data-driven personalized offers to drive incremental sales.

Community anchor Strong local presence and varied programming at historic venues position SMG Jacksonville as a community-focused entertainment hub, offering partnership and sponsorship opportunities with local brands, schools, and civic organizations seeking visibility across diverse audience segments.

Financial scale With revenue in the mid-range for the sector and a diverse portfolio of venues, there is potential to bundle multi-venue experiences, corporate packages, and non-profit fundraising events to unlock higher average order values and larger ticketing opportunities.

Strategic partnerships Existing and potential collaborations with media, experiential tech partners, and large event promoters can be leveraged to enhance marketing reach, elevate hospitality offerings, and expand sponsorship inventory across all venues.