Insights

Industry positioning Smartypants operates in the media production space with a focus on provocative documentary storytelling and non-profit impact work, suggesting strong potential for partnerships with brands and organizations seeking mission-driven content, media partnerships, or documentary campaigns.

Revenue opportunity With reported revenue between 25M and 50M and a mid-sized team, there is room to offer scalable production services, post-production, or content strategy packages aimed at expanding their output, while leveraging upsell opportunities in distribution and international rights.

Recent collaboration A known partnership with Gizmodo/Lifehacker to premiere The Secret Life of Muslims indicates openness to high-visibility collaborations and cross-platform campaigns, suggesting potential for sponsored series, co-productions, or content syndication deals.

Tech stack Utilizes Squarespace, Webpack, Google Workspace, fonts APIs, and standard analytics tools, signaling receptivity to technology-enabled production workflows, digital asset management enhancements, and lightweight marketing websites for client showcases or pilot projects.

Growth partnerships The blend of award-winning, conversation-starting content and a small-to-mid-size team presents an opportunity to propose white-label production, training, or consultancy services for content strategy, audience development, and impact-driven campaigns to clients seeking scalable expertise.

Smartypants Tech Stack

Smartypants uses 7 technology products and services including Squarespace, Webpack, Google Workspace, and more. Explore Smartypants's tech stack below.

  • Squarespace
    Content Management System
  • Webpack
    Development
  • Google Workspace
    Email
  • Google Fonts API
    Font Scripts
  • Modernizr
    Javascript Libraries
  • Google Search Console
    Web Analytics
  • Adobe Fonts
    Web Fonts

Smartypants's Email Address Formats

Smartypants uses at least 2 format(s):
Smartypants Email FormatsExamplePercentage
First@smartypants.nycJohn@smartypants.nyc
91%
FirstL@smartypants.nycJohnD@smartypants.nyc
9%

Frequently Asked Questions

What is Smartypants's phone number?

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You can contact Smartypants's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Smartypants's official website and social media links?

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Smartypants's official website is www.smartypants.nyc and has social profiles on LinkedIn.

What is Smartypants's NAICS code?

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Smartypants's NAICS code is 51211 - Motion Picture and Video Production.

How many employees does Smartypants have currently?

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As of July 2026, Smartypants has approximately 63 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Consulting Producer: D. C. M.Production Assistant: J. E.Editor: F. D. S.. Explore Smartypants's employee directory with LeadIQ.

What industry does Smartypants belong to?

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Smartypants operates in the Media Production industry.

What technology does Smartypants use?

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Smartypants's tech stack includes SquarespaceWebpackGoogle WorkspaceGoogle Fonts APIModernizrGoogle Search ConsoleAdobe Fonts.

What is Smartypants's email format?

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Smartypants's email format typically follows the pattern of First@smartypants.nyc. Find more Smartypants email formats with LeadIQ.

When was Smartypants founded?

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Smartypants was founded in 2014.
Smartypants logo

Smartypants

Media ProductionNew York, United States51-200 Employees

Smartypants is a Brooklyn-based media production company founded by award-winning filmmaker Joshua Seftel. It presents itself as a collective of brand-builders and problem-solvers focused on crafting stories that connect with audiences, often through documentary-style work that provokes thought. The firm partners with clients who take risks, delivering projects intended to start conversations and earn recognition.

In January 2019, Lifehacker partnered with Smartypants Pictures to premiere the second season of The Secret Life of Muslims, a collaboration with Gizmodo Media Group that offers perspectives not typically seen on cable news. Based in New York, the company operates in the media production industry, providing storytelling and production services aligned with independent, socially oriented objectives.

Section iconCompany Overview

Phone number
NAICS Code
51211 - Motion Picture and Video Production
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Smartypants's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Smartypants's revenue is estimated to be in the range of $25M$50M

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