Sustainability edge Leverage SmartSource’s real-time LED posters showcased at industry events to position the company as a sustainability-focused technology partner. Offer bundled solutions that reduce waste and improve sponsor inventory efficiency for trade shows and corporate events.

Expansion footprint With 15 fully staffed branch offices nationwide, target mid-market enterprises across multiple verticals (government, education, finance, legal, entertainment) that require scalable IT, AV, and logistics support for large events and temporary spaces.

Rich verticals Capitalize on cross-industry expertise in events, staffing, legal, government, and education to upsell integrated technology solutions, including asset tracking, warehousing, and IT services, as the client base seeks end-to-end event operations support.

Leadership signals Recent executive hires and leadership appointments suggest a focus on sales growth and technology services. Pursue relationship-driven opportunities with enterprise clients by leveraging these leaders’ networks and expertise in entertainment and large-scale events.

Financial potential Revenue range indicates substantial deal sizes with mid-market customers. Position SmartSource as a one-stop shop for IT, AV, and logistics at events, offering scalable rental and deployment capabilities to win larger, multi-site event programs.