Strategic partnerships Leverage the company’s community focus and philanthropic activity, such as partnerships with H.E.R.O.E.S. Care, to propose co-branded initiatives, cause marketing, or donation programs that raise product awareness while supporting veterans and families.

Product expansion Target cross-sell opportunities across SmartMouth product lines including Mouth Sore Oral Rinse and Kids variants, emphasizing all-day fresh breath and pain relief benefits to expand average order value with bundled offerings and family packs.

Dental channel fit Position products as ideal items for dental offices, orthodontists, and retailers focused on oral health solutions, highlighting the zinc ion technology as a differentiator for long-lasting fresh breath and patient satisfaction.

Faith in science Emphasize the founder’s authority and the patented zinc ion technology to build credibility in B2B pitches, targeting distributors and retailers who value clinical backing and science-driven branding.

Scale and reach With a revenue range of 10-25M and a lean team, offer scalable manufacturing and private-label opportunities, as well as international distribution inquiries to accelerate growth while maintaining close quality control.