Strategic Partnerships Smartfren For Business actively collaborates with global tech leaders such as Google, Cisco, HP Enterprise, Fortinet, Huawei, Zoom, and Poly to enable digital transformation in Indonesia, presenting opportunities to upsell enterprise-grade ICT, security, and collaboration solutions aligned with partner ecosystems.

Merged Scale Following the XL Axiata merger, the combined XLSMART entity can leverage enhanced scale and cross-sell opportunities across a larger Indonesian market, making a compelling case for comprehensive connectivity, cloud, and IoT services to mid-market and large enterprises.

AI and Automation Launches of virtual assistant Sarah and API services (Number Verify, SIM Swap, Device Location) indicate readiness to deepen B2B digital engagement, offering sales teams entry points for API integration, security services, and device/location analytics with enterprise clients.

Product Versatility A full-spectrum portfolio spanning core telco, ICT, IoT, and digital apps positions Smartfren For Business to target diverse ICT needs, enabling cross-sell of connectivity, private networks, and digital solutions to both Large Enterprise and SME segments.

Growth Signals Recent product launches such as UNLIMITED SUKA-SUKA and private 5G/network partnerships signal ongoing tactical expansion and pricing innovation, offering opportunities to position bundled connectivity and value-added services to productivity-focused customers.