Strategic Merger Recent XL Axiata merger forming XLSMART positions Smartfren For Business within a larger scale network and unified digital services footprint, presenting cross-sell opportunities to enterprise clients seeking integrated connectivity and ICT solutions.

Growth Products Launch of UNLIMITED SUKA-SUKA and AI assistant Sarah indicates a focus on flexible, consumer-grade productivity offerings and enhanced customer experience, suggesting upsell pathways to SMBs and larger teams needing reliable, scalable internet and support.

AI and API Enablement Active rollout of AI tools and APIs (Sarah AI assistant; Number Verify, SIM Swap, Device Location) opens doors for enterprise API integrations, enhanced security, and automation for business workflows and digital transformation initiatives.

Private Network Partnerships Collaborations with Baicells and Aviat Networks for private LTE/5G solutions indicate readiness to support industry verticals with private networks, IoT, and field deployments—a key cross-sell to manufacturing, logistics, and large campuses.

Google and ICT Partnerships Strategic partnerships with Google, Cisco, HP Enterprise, Fortinet, Huawei, Zoom and others, along with a broad ICT product portfolio, create opportunities to position Smartfren as a one-stop digital transformation partner for SMBs and large enterprises seeking integrated tech stacks.